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Book Your Session NowPlastic surgery is a competitive segment, not just because more plastic surgeons are offering specialized services but because they are deploying advertising tactics that reach deeper into the target audience.
Plastic surgery practices usually have a longer sales cycle compared to other medical specialties. This is mainly because potential patients weigh their options for weeks, or even months, before committing to a plastic surgeon. To stay on top of prospects’ minds while evaluating different options, make sure to create online brand awareness, educate prospects, connect with them through multiple platforms, and leverage every possible chance to win their business and establish your practice.
Though there are various channels and strategies to put your brand in front of prospects, nothing beats the effectiveness and preciseness of targeted advertising for plastic surgeons. Advertising is essential for growth and success. At Practice Builders, we have the experience, skills, and expertise to put together a results-driven plan to build, promote and maintain your brand image. Read on to learn more about Practice Builders’ advertising services for plastic surgery practices.
A well-researched and tailored advertising strategy is a must for the growth and success of your plastic surgery practice. Advertising for plastic surgeons is about taking a proactive approach to patient acquisition and retention with proven tactics. In addition, a well-rounded advertising campaign will help increase your brand awareness, strengthen your online footprint, and convert more visitors into patients.
At Practice Builders, we know the ins and outs of plastic surgery advertising – we understand what works, what doesn’t, and which tactics deliver the best results when it comes to driving patients through your door.
Here are some of our most popular and effective advertising services for plastic surgery practices:
Plastic surgery website design and development services: Your practice website is the foundation for all digital promotional activities contributing to your patients’ experience. An unappealing, outdated, non-responsive site can be detrimental to your promotional activities. Our award-winning plastic surgery website design and development team is equipped with local SEO knowledge, perfect for attracting new local patients and increasing revenue. Websites designed by our team are quick to load, optimized for search engines, providing a better ranking for speed and efficiency.
Plastic surgery pay-per-click (PPC) ad campaign services: In order to win in a competitive medical specialty like plastic surgery, it helps to adapt organic strategies, such as search engine optimization (SEO) and social media management, with a paid ads. The key to an effective paid ad campaign is to make sure you are not just “setting and forgetting” campaigns or recycling ineffective tactics. Our PPC experts know every aspect of plastic surgery patient acquisition, and our tailored campaigns result in a steady stream of qualified traffic and new leads.
Plastic surgery social media advertisement services: Social media ads are an effective way to reach new patients in your local area for specific procedures or treatments offered by your plastic surgery practice. At Practice Builders, we take an omnichannel approach to social media advertising for plastic surgeons. This means we utilize more than one digital platform to reach your target audience with the right messaging at the right time. Some of the many digital platforms for plastic surgery advertising include Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, and LinkedIn Ads.
Plastic surgery search engine optimization (SEO) services: Half of the organic traffic from all searches, wind up within the top three search results. Not just this, the first search result takes up to a whopping 95 percent of organic traffic. This means it is critical to rank on top for the procedures and treatments offered by your practice. In order to appear on the top 3 results, you need to implement a research-backed plastic surgery SEO campaign to improve your local search rankings. Our local SEO for plastic surgery services is designed to address the most critical search ranking factors that we can control. In addition, our plastic surgery SEO experts add original and informative content to your website and optimize it with relevant keywords. These proven practices give your practice a significant leg up over your competitors.
Plastic surgery online reputation management services: New patient reviews have become essential parts of successful plastic surgery marketing services. This is because 80 percent of potential patients read online reviews before booking an appointment with a new plastic surgeon. According to reports, patient reviews are among the top three ranking factors in local search engine results. Our HIPAA-compliant online reputation management services will make it easy to improve your brand image, strengthen your online reputation, and ensure a steady flow of positive patient reviews online.
Plastic surgery online listings management services: Updating and optimizing online listings, including Google My Business listing, is critical to ensuring that patients find your practice’s correct contact details when they are ready to give you a call. Our experts will verify that your online listings have accurate and consistent NAP (Name, address, and phone number)
information across all online listings. We will also ensure that your profile appears under the correct categories and there are no duplicate listings.
Hiring an advertising agency for any plastic surgery practice is usually an added expense. Instead of seeing plastic surgery advertising as an expense, look at this activity as an investment for your practice’s growth.
At Practice Builders, we provide custom plastic surgery advertising services to convert leads into patients and patients into brand advocates. We’ve enabled plastic surgery practices to acquire more patients and improve brand awareness for over four decades.
Here’s what you stand to gain by partnering with Practice Builders:
Our plastic surgery digital marketing experts create a marketing blueprint based on your goals and core practices. We perform in-depth audience analysis and business reviews to deliver the right content to the right audience. More importantly, we create an actionable marketing framework that provides targeted results.
Contact us for any questions related to plastic surgery advertising packages or to receive a personalized quote. Our plastic surgery advertising experts will show you precisely what you need to do to build the practice of your dreams.
Call 855-898-2710 today to schedule a free consultation with our experts.
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