Imagine this scenario. You hire a new physician and he prescribes the wrong medication to one of your patients. The patient has a severe adverse reaction and sues the new doctor for malpractice. You later discover that he was not … Continue reading
It’s a safe bet that every healthcare provider wants to know how to improve patient care while improving patient outcomes. Today, thanks largely to the COVID-19 pandemic, providers have been using a relatively new digital patient engagement tool to do … Continue reading
If you want to remain competitive while providing quality care and positive patient experiences, it’s important to monitor the feedback you get from online patient reviews and your doctor ratings. Of course, you can also request feedback from your patients … Continue reading
Healthcare has historically been among the slowest industries to embrace new marketing strategies, but the pandemic has changed that. Take telehealth for example. Since the pandemic, use of telehealth virtual care has soared 38 times higher than before COVID-19. Consumers … Continue reading
Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a strategy for evaluating location-specific SEO performance. This is particularly true of multi-location practices, who should measure … Continue reading
Marketing Telehealth Services in the Age of COVID During the height of the COVID-19 crisis, telemedicine and telehealth services took off like rockets and emerged as popular, practical alternatives for delivering quality care and improving healthcare practice operations. Although telemedicine … Continue reading
One of the greatest challenges faced by mental health practices is how to attract more patients and build a stronger client base through healthcare marketing. Marketing mental health services starts with creating a marketing plan. Building a solid mental health … Continue reading
Your orthopedic practice needs a steady stream of leads and new patients to survive in today’s competitive healthcare market. Effective, patient-focused orthopedic marketing strategies must be executed to convert visitor leads seamlessly into new patients. These strategies generally involve digital … Continue reading
Have you considered starting a concierge medicine practice? Because this healthcare model is still not mainstream, many patients may not be aware that retainer-based care is an option for them. That’s why marketing is critical for concierge medical practices. Marketing … Continue reading
Think of search engine optimization (SEO) as the foundation of your online presence. The website content you produce means nothing if it doesn’t reach or attract patient prospects. SEO is designed to generate local leads and help you convert your … Continue reading
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