How do health practices (doctors, dentists, veterinarians, therapists) differentiate themselves and cut through increasing online content clutter? According to a recent report by the Aberdeen Group (aberdeen.com), 95% of best-in-class marketers use video to stand out from the crowd and … Continue reading
About one-quarter (25 percent) of patients leave medical practices every year for reasons that may be unknown to practitioners until complaints or poor reviews appear online. Here are four ways you can stimulate more positive online reviews: 1) Patient satisfaction … Continue reading
Today, more American consumers than ever are writing and using online reviews to shop for doctors, dentists, veterinarians and physical therapists. In fact, the latest statistics show dramatic increases in the use of online reviews. In 2013, Software Advice, a … Continue reading
Whether you are a physician, dentist or veterinarian, there are two basic styles of marketing messaging in healthcare. One is focused on the marketer and the other is focused on the patient or person you are marketing to. Whether you … Continue reading
Your patients’ experiences in your medical, dental or veterinary practice are only partially correlated to your own care. Your staff interactions with patients often play a far larger role. Just look at any of the dozens of online review sites … Continue reading
Today’s healthcare patient wants confirmation that they are making the right decision and they trust the opinions of other consumers, especially those who have had personal experiences. But an anonymous quote on a website is quite different than seeing a … Continue reading
According to a recent article in the Wall Street Journal, American doctors are growing increasingly dissatisfied with their profession. It’s not surprising considering how much the healthcare landscape in America has changed. Today, doctors are reeling from decreased reimbursements, controversial … Continue reading
Most experts agree that the average American reads at a 7th- or 8th-grade level. Yet, most doctors, nurses and other healthcare providers write at an 11th- or 12th-grade level. So chances are pretty high that you and your staff are … Continue reading
Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet … Continue reading
Teaser: There is no better or more readily available source of new client referrals than your current clients. Current clients have firsthand experience with you, your staff and your practice. Current happy clients can be your best ambassadors. The only … Continue reading
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