As we’ve discussed before, content is an important part of any healthcare marketing strategy. From your healthcare website design and blog entries to newsletters and social media updates, there’s a lot of content that needs to be created to effectively … Continue reading
You may have heard that email newsletters are a healthcare Internet marketing strategy that’s dying, even though that assessment isn’t entirely accurate. It’s true that email newsletters are an older form of Internet marketing, but that doesn’t make them outdated; … Continue reading
Doctors, dentists and other healthcare providers are still confused about search engine optimization (SEO) and its real value to your online marketing mix. Having a beautiful website is not sufficient for attracting the patients and case types you really value. … Continue reading
If your first question is, “How do I get a negative review removed?” you should know that it’s not easy, regardless of which online review site you’re dealing with. Each site has its own rules and most major sites make … Continue reading
Most medical and dental practices have set up social media accounts by now as a way to market themselves as part of their healthcare marketing strategy. Even if you’ve had your social media accounts for a few years or a … Continue reading
Whether or not you have a blog, there’s still a lot of writing that needs to be completed as part of your healthcare website design. From blog posts to eBrochures to landing pages and FAQs, there is a surprising amount … Continue reading
Doctors, dentists and other healthcare providers are often accused of having poor communication skills. From illegible written prescriptions and patient instructions that don’t match the average patient’s reading grade level, to overly clinical content, patients may come to expect less … Continue reading
If you are one of the many doctors, dentists or other healthcare professionals lamenting the proliferation of online patient reviews and review sites, then this newsletter should give you some comfort. You are not alone. And there’s professional help waiting … Continue reading
If you have a website for your medical or dental practice, then you’re probably using a web hosting service. If you haven’t been able to get your healthcare practice website off the ground or want to update your existing healthcare … Continue reading
Doctors and dentists can get an unjustified reputation for having bad communication skills. After hearing jokes about illegible written prescriptions to bad beside manners, patients may come in to your practice expecting to get the cold shoulder or to be … Continue reading
Why Good communication Matters in Healthcare
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