Do you remember the last time when you were on a medical practice website to schedule an appointment, but you just didn’t know how to do it? Sure, there was an email id, a phone number, and a contact form, … Continue reading
Do you remember the last time when you were on a medical practice website to schedule an appointment, but you just didn’t know how to do it? Sure, there was an email id, a phone number, and a contact form, … Continue reading
You’ve probably seen headlines and blog articles using buzzwords like “healthcare marketing 2020” or “new trends in healthcare marketing,” and it can be challenging to decipher which blog is giving gems and who’s rinsed and repeated last year’s statistics as … Continue reading
Emails can be your revenue-driving machines. With an average ROI of $38 for each $1 spent, they reign supreme as one of the most powerful marketing channels. What’s more, the conversion rates of email marketing can give your other healthcare … Continue reading
Branding is essential for medical practices in the same way it is for any other business. Adding personality to your healthcare brand with a carefully chosen logo and compelling color scheme is all it takes to bring flair to your … Continue reading
Every dental practitioner wishes he/she had more patients, and there are only two ways of making that happen. Either you reach out to prospects or prospects come to you. Over the last decade or so, the second option has become … Continue reading
Physical therapy marketing is anything but easy. From writing blog posts to publishing e-books, from posting videos to sharing infographics, there are tons of physical therapy marketing ideas to drive the best organic traffic to your website. But instead of … Continue reading
The last few weeks have been tough for all of us as we navigate a new normal amid the COVID-19 pandemic. From a personal standpoint, we are exercising social distancing by staying inside and canceling plans. Professionally, most of us … Continue reading
Travel is restricted. Schools and colleges have closed down. Businesses are shuttering. Stock markets are nose-diving. More than 50 percent of the earth’s population is under lockdown. Millions are impacted, and thousands have died. Even the two world wars didn’t … Continue reading
Three months ago, the world was a different place. And then the coronavirus came, and everything changed. The pandemic is rattling the world as a whole, and businesses, including medical practices, are scrambling to manage this pandemic – both internally … Continue reading
“Content marketing is the only healthcare marketing that’s left.” These words of Seth Godin (spoken over 11 years ago) look more prophetic with each passing year. In 2020, a higher number of medical practices are seeing the light and embracing … Continue reading