An integral part of running a successful healthcare practice is dealing with patients, especially difficult ones. Even the most reputable medical practices, at some point, encounter a difficult patient. How you deal with difficult patients could mean the difference between … Continue reading
Doctor referrals, which bring in new patients, are one of the most potent patient acquisition strategies. But do you know how to approach a doctor’s office for referrals? Here’re some quick tips. 1. Focus your conversation on referrals: When you … Continue reading
Despite its potential, physician referral marketing hasn’t achieved the same publicity as other healthcare marketing strategies like social media and blogging. However, as a low-cost and widely acclaimed patient acquisition channel, it is slowly but surely taking center stage. Personal … Continue reading
What is the most important thing you can do to attract more patients to your practice and increase word-of-mouth referrals? The answer is: by improving your patient service. No matter how fantastic you think your products are, or how experienced … Continue reading
Medical practices can’t run smoothly if their employees are not happy. Unhappy employees will not perform at the same level as motivated and enthusiastic employees, and it’s up to you to boost staff morale and keep performance high. Here’re the … Continue reading
There are thousands of ways to market a hospital. With the right mix of strategies, you can identify the most effective healthcare marketing tactics for your hospital. Here’re the top five ways to market a hospital. 1. Facebook Advertising Hundreds … Continue reading
Here are twelve quick-fire tips to increase patient satisfaction: 1. Never say no to a patient Always aim to resolve patients’ problems. If we ever have to say no, turn the negative response positively through freebies such a free consultation … Continue reading
Here are six tips to help you run a successful medical clinic: 1. Have a written healthcare marketing plan. Without a plan, your goals are merely dreams. Your marketing plan need not be a book or a framed document, but … Continue reading
Every medical practice owner wants to see only positive reviews about their services. The truth is, we don’t live in a perfect world, and you will get negative feedback, however hard you try to please patients. There’s no way around … Continue reading
The business side of your medical practice is all about ensuring that patients come to your practice and stay loyal. However, you must first know and understand the factors that motivate patients to choose a healthcare provider. Patients choose healthcare … Continue reading
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