Attracting new patients is essential for growing your therapy practice. However, attracting and retaining patients is often very challenging. Here are some useful tips to help you grow your therapy practice:
1. Get to know your patients
Understand your patients’ needs and develop services that meet those needs. You can improve the overall patient experience by personalizing your services and encouraging them to give feedback.
2. Offer excellent patient service
Ensure your patient service is exceptional, and train your staff to go the extra mile to please patients. Your patients will remember excellent service and will be more likely to refer others to you.
3. Nurture existing patients
Have strategies to nurture existing patients like staying in contact via mailers and phone calls to let them know about events ahead of time. Make sure you find the right balance between nurturing patients and welcoming new ones.
4. Leverage social networks
Social networks are powerful tools to promote your therapy practice to potential patients and gain valuable insight through the art of ‘social listening.’ By monitoring social conversations, you can find out what patients are saying about the practice and staff, to improve your patient service. Social networks can help you build your online reputation and attract new patients.
5. Attend local networking events
Invest time to build relationships with other local practitioners. Building and nurturing relationships with fellow doctors will allow you to reach out to a broader target audience, build relationships with other people, and encourage them to refer patients to you through word of mouth.
6. Host events
Hosting your own event can be an excellent way to get to know your patients and build relationships. Invite some of your existing patients and encourage them to bring their friends.
7. Give back to your community
Building brand awareness in your area is a great way to promote the growth of your therapy practice. Consider sponsoring or participating in community events to raise your brand awareness.
8. Measure and refine
You should keep monitoring where your patients are coming from in order to measure whether your therapy practice marketing activities are successful or not. Do not be afraid to try new strategies, refine your approach if something is not working, and focus more on activities that deliver better results than others.
Looking for more physical therapy marketing strategies to grow your therapy practice? Read here.