Getting more reviews for your medical practice is easier than you think. Here’re some of the easiest and the most effective ways for doctors to get reviews.
1. Make it Easy to Leave a Review
The more convenient you make it for your patients to leave a review on your services, the more likely you will get reviews. Your patients won’t go four levels deep on your website and then search in the database to leave a review.
2. Display Reviews on Your Website
If you’re asking patients for reviews, share them on your website. If the reviews are incredibly encouraging or glowing, share them on social networks, or highlight them somehow. And, give a shout out to patients who posted positive reviews of your practice and services.
3. Send Follow Up Emails
Post-appointment email requests for reviews have a fantastic response rate, making them one of the best ways for doctors to get reviews. However, to get the best response, send your review request email within a week of the appointment to take advantage of the good feelings that the patient had after consulting with you.
4. Incentivize Reviews
Coupons, discounts, and other rewards are great ways to encourage your patients to leave reviews. And, incentives also have the bonus of encouraging repeat patients. Patient loyalty programs are a great way to track incentives. If you have a patient loyalty program in place, you can incorporate points for positing reviews and sharing reviews on social networks.
5. Share reviews on Social Media
You can also use social media to get more reviews. Just include a link to a product’s review form in a post and ask your followers for a review.
Or, you could show off your dazzling new reviews on social media to encourage other followers to submit their own!
6. Respond to Negative Reviews
You may think that the best thing you can do with negative reviews is to ignore them, but it isn’t. To convert negative reviews into positive ones, follow this process:
- Sincerely apologize.
- Contact the irate patient offline.
- Offer solutions to fix the situation.
If you get everything resolved and your patient is happy, ask the patient to write a new positive review or amend the existing negative review. If you’ve handled everything professionally and compassionately, you may have gained lifelong patients from negative reviews.
Not sure how to handle patient reviews? Healthcare marketing experts at Practice Builders have answered the top 8 questions asked by providers about responding to reviews on third-party review sites and social media. Do read it!