Do you know that dental practices that take on a structured approach toward patient conversion are twice as likely to see an increase in profits? Here are a few compelling stats to get you thinking: You have less than eight … Continue reading
The very first encounter many of your patients will have with your practice is their Internet search for you, making your website your first opportunity to attract and convert patients and boost patient satisfaction. The user experience you provide should … Continue reading
One of the most important changes from the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician reimbursement. This is already the case in large practices and hospitals … Continue reading
When it comes to healthcare marketing strategies, website design is just as important as your strategies for social media marketing. Why? Because if your potential patients can’t get what they want or need from your website, they most likely will … Continue reading
If you haven’t heard about SEO, now is the time to learn more about it and implement it in your online content. SEO content, or search engine optimized content, uses specific keywords, phrases and search terms to drive traffic to … Continue reading
Welcome to the new Googleverse, where all your doctor-patient tweets will soon be indexed and searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter have decided that Google will … Continue reading
On April 21, 2015 Google expanded the use of mobile-friendliness as a ranking signal. This change, referred to by web developers as ‘Mobilegeddon’ or ‘Phonapocalypse’ affects mobile Internet searches in all languages worldwide and will have a significant impact on … Continue reading
In response to the ongoing dramatic increase in the number of Americans who now do most of their web searching from mobile devices, Google announced last month that, starting on April 21, 2015, it is expanding the use of mobile-friendliness … Continue reading
Ten years ago, only the most forward-thinking doctors and dentists had their own practice websites. Most of these were templates, self-created or based on printed materials such as brochures already being used by their practices. But times have changed, and … Continue reading
Make sure your website is true SEO compatible. You may not know that SEO, or search engine optimization, has grown into a true science in recent years. Yet most SEO practitioners are still performing basic keyword, competitive and site structure … Continue reading
