“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading
According to content marketing experts, content is one of the top factors that determine the ranking of your healthcare website. Therefore, the need for creating engaging content has increased now more than ever. However, what constitutes engaging content? Is there … Continue reading
Are you flushing your precious marketing dollars down the drain? If you cannot track how much revenue you are generating from the various marketing activities, you may end up wasting A LOT of money on activities that will never yield … Continue reading
As a marketer, you must have invested a lot in marketing strategies in order to boost your website traffic. After tremendous amounts of content creation, social engagement and paid media, you think of celebrating because your website is finally able … Continue reading
Perpetually tardy patients, last-minute cancellations and flat-out no-shows have adverse affects on your healthcare practice. They disrupt your schedule, minimize your efficiency and, most of all, reduce your profitability. Patient Prompt reports that with an average appointment cost of $125, … Continue reading
Having social media accounts for your medical or dental practice as part of your healthcare marketing strategy is a great way to grow your brand by connecting with your audience. For networking sites like Facebook, your followers can leave comments … Continue reading
Patients are more disengaged from matters concerning their health than ever before. In a study conducted by the Deloitte Center for Health Solutions in 2012, it was reported that one in three patients are not likely to take preventive health … Continue reading
One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” medical, dental or physical therapy newsletters you simply just place your logo on. We’re talking … Continue reading
There are times when you have to create a letter, a flyer or some other promotional piece quickly and without professional help. Whatever you generate will be much more effective if you manage to avoid these five most common writing … Continue reading
How does an inferior product succeed in the marketplace while a superior product falters or fails? Why are consumers willing to spend 50% more for a product that is essentially the same as its competitor or buy services that are … Continue reading
