We’re not telling you to create a Gray’s Anatomy episode. But posting video content on your website is a great marketing tool for your practice. Video humanizes your practice, increases engagement with new and current patients and is easy to … Continue reading
You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved … Continue reading
Too often, doctors and dentists use the wrong word choices in their patient communications – without even realizing it. Patients often perceive negative connotations in what you consider to be standard language in the healthcare professions. Here’s a simple example… … Continue reading
One of the most important changes brought about by the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician payment. This is already the case in large practices … Continue reading
New strategies are attracting veterinary clients and referrals online, and they are less intrusive and less costly to you. If you are like most veterinarians, you want to know how you can take advantage of online social media, mobile web … Continue reading
Today’s healthcare environment is putting individual patients and quality of care at the center of the American health universe. New payment models are rewarding value and quality over volume. And patients are acting more like traditional consumers and relishing their … Continue reading
Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability … Continue reading
Commonly known as QR codes, Quick Response codes are this generation’s barcodes. These square-shaped cryptograms are optically readable labels that are usually seen in advertisements. By scanning the QR code with your mobile device, you can obtain information regarding the … Continue reading
Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading
Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
