Online reputation management (ORM) is about searching, protecting, and improving content potential patients might find about your medical practice online. The process is by no means simple – negative comments, fake reviews, unethical competitors are all part of the course. … Continue reading
Despite its potential, physician referral marketing hasn’t achieved the same publicity as other healthcare marketing strategies like social media and blogging. However, as a low-cost and widely acclaimed patient acquisition channel, it is slowly but surely taking center stage. Personal … Continue reading
Whether you are focusing on growing your medical practice or acquiring new patients or retaining the existing ones, effectively communicating with patients will help you achieve your goals. If you can’t communicate the severity of the disease to patients, or … Continue reading
As a medical practice owner, what’s the one thing your practice counts on? The answer is – patients! While every medical practice needs to acquire new patients, it is equally critical to retain patients, as the acquisition costs are five … Continue reading
Too focused on the trees to see the forest. This phrase got me thinking of medical practice owners and marketers who are so focused on taking care of their patients that they fail to notice the whole forest of revenue … Continue reading
There are thousands of dental practices in practically every city in the world. However, what makes one practice more successful than the other is its reputation. A dentist’s reputation is essential because it tells prospects whether the practice is trustworthy … Continue reading
I want to reach a broader target audience. I want to attract more traffic to my website I want to convert more leads I want prospects to read my content. If any one of the above statements is your marketing … Continue reading
The effect of the COVID-19 pandemic has been devastating, especially on small healthcare practices. With many small medical practice owners forced to shut down temporarily or adjust their services, patients must be in the know. One of the easiest ways … Continue reading
Attention, medical marketers. We’ve got a question for you: On a scale of 1 to10, how much do you really understand healthcare PPC marketing? Even though 45% of small businesses, including medical practices, use paid ads, pay-per-click, or PPC, is … Continue reading
“Content marketing is the only healthcare marketing that’s left.” These words of Seth Godin (spoken over 11 years ago) look more prophetic with each passing year. In 2020, a higher number of medical practices are seeing the light and embracing … Continue reading
