Your healthcare practice’s online reputation is only as good as your patients’ worst experiences. Your patients can make or break your online reputation. And the best way to create happy patients is with great customer service. Happy, satisfied patients are … Continue reading
Even as technology advances, many people use old-fashioned ways to find health care providers. A personal recommendation is one of these ways. Sure, prospective patients can look at your website and ask for your professional credentials, but the words of … Continue reading
Medical practices and the professionals who work there are different. So are their patients. Given these differences, the websites of medical offices aren’t going to be the same. But there are some things your medical practice might want to incorporate … Continue reading
Why You Need a Better Office Communication System How effective is your practice’s interoffice communication? How does your team typically interact with each other while in the office? Do they write notes, or march back and forth between the reception … Continue reading
Want to know how your patients really feel about you and your practice? Try patient sentiment analysis, the latest buzz phrase in healthcare. Sentiment analysis is a research method that gauges patient satisfaction with the health services they have received. … Continue reading
Has your practice embraced the latest patient engagement trends? Or are you still waiting for life to return to normal after COVID-19? One thing you should know for certain is that patients aren’t waiting. They’re already living a new normal … Continue reading
It’s a safe bet that every healthcare provider wants to know how to improve patient care while improving patient outcomes. Today, thanks largely to the COVID-19 pandemic, providers have been using a relatively new digital patient engagement tool to do … Continue reading
If you want to remain competitive while providing quality care and positive patient experiences, it’s important to monitor the feedback you get from online patient reviews and your doctor ratings. Of course, you can also request feedback from your patients … Continue reading
Patient service is arguably the most critical aspect of your medical practice to get right. Outstanding patient service can overcome poor marketing, but it is incredibly difficult (and expensive) to replace poor patient service with even the most exceptional, “delightful” … Continue reading
Quiz time, friends! What’s better than acquiring one new patient? The answer is not “acquiring two patients:” but retaining every single one of your existing patients! Having been in healthcare marketing for over 40 years, we understand the excitement that … Continue reading
