Despite such a clear and peaceful mission every healthcare practitioner has, dealing with aggressive or violent patients is an unfortunate reality. Whether due to pain, frustration, fear, or underlying mental health conditions, patient aggression can be a serious issue for … Continue reading
Patient service is arguably the most critical aspect of your medical practice to get right. Outstanding patient service can overcome poor marketing, but it is incredibly difficult (and expensive) to replace poor patient service with even the most exceptional, “delightful” … Continue reading
There are many ways to grow your medical practice, but the most promising one is understanding your patients’ needs and making sure you exceed their expectations in service quality. Understanding your patients’ needs is something every medical practice owner ought … Continue reading
Quiz time, friends! What’s better than acquiring one new patient? The answer is not “acquiring two patients:” but retaining every single one of your existing patients! Having been in healthcare marketing for over 40 years, we understand the excitement that … Continue reading
Every medical practice owner wants to see only positive reviews about their services. The truth is, we don’t live in a perfect world, and you will get negative feedback, however hard you try to please patients. There’s no way around … Continue reading
As a healthcare marketer, you could be armed with a toolbox brimming with the most sophisticated healthcare marketing strategies in the world – but the truth is, to grow your medical practice, you have two essential tactics at your disposal … Continue reading
Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered. But now, things have changed. Providing the best patient experience is an even more critical success factor … Continue reading
Medical marketing has changed more in the last ten years than in the previous 40, and rapid progress does not show any signs of slowing down. The digital medical marketing landscape that encompasses search engine optimization (SEO), social media, pay-per-click … Continue reading
If you are a doctor or work in medical practice, you have probably asked yourself these three agonizing questions: Why are our patients leaving for competitors? What are we doing wrong? How can we improve our level of patient service? … Continue reading
In order to make a dental practice more profitable, any marketer would consider the following three things: Find new patients Get existing patients to come back Increase the price of services If you are like much other dental practice marketers, … Continue reading
