Online reputation management is a high-value activity with a direct impact on your marketing, your patient service and your revenue. Take the time to develop a reputation management strategy that can help you achieve clear medical practice goals and maximize … Continue reading
If you’re not vigilantly monitoring and continuously improving your medical practice’s online reputation, you could be sending potential patients to competitors who are. You cannot control what others say about your healthcare brand online, but you can manage how your … Continue reading
Your medical practice’s online reputation is constantly evolving and redefined by every social media post, online review and blog post. When someone discovers your medical practice, he or she makes perceptions and buying decisions based on this online content. So … Continue reading
Reputation management in today’s healthcare world—a place where first impressions tend to form online—should be at the core of all digital marketing strategies. It is no longer about what goes on within your practice walls. It’s where people form opinions, … Continue reading
Just a decade ago, the healthcare landscape looked radically different from its current form. The concept of online marketing was still in its nascent stage. The Internet has evolved, and so has the way that medical practices market themselves online. … Continue reading
The most popular and successful medical practices have one thing in common: Their patients love them! Online reviews and ratings have become the building blocks of online reputation across the healthcare industry today. Medical practices are both excited at the … Continue reading
Gone are the days of choosing your next healthcare provider based on a guidebook or personal recommendations. In a digitally connected world, it takes only a few seconds to pull up online reviews of the medical practice or practitioner that … Continue reading
There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant interaction think they were in the right and decide to … Continue reading
Patient feedback is a feared expression, shared mostly with family and friends, unless some of your existing patients choose to praise or criticize your practice online in the form of “constructive criticism.” Online patient reviews are a powerful tool, both … Continue reading
Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of people will spend more money when a business has excellent reviews, … Continue reading
