Regardless of your healthcare practice’s size or specialty, the way your front desk staff behaves with patients will determine whether patients will be returning to you or taking their business elsewhere. Essentially, your staff is the face of your healthcare … Continue reading
The population is growing, the COVID-19 pandemic is not a thing of the past, and this growing population still needs doctors. Therefore, failing to attract patients is a common issue for medical practices – a clear sign of gaps in … Continue reading
Ask any successful medical practitioner how they stay updated or found success, and chances are you will find overlapping patterns of long work hours and continuous self-education. While reading books and online medical literature are some of the best ways … Continue reading
Think about the last time you booked a hotel. Why did you choose that particular hotel? Well, if you are like most people, you probably asked your family and friends or searched online for a hotel with impressive star ratings … Continue reading
Healthcare is evolving. After years of stagnation, the call for high-quality and cost-effective care accessible to all is beginning to be answered. There is incremental progress towards providing meaningful healthcare and innovative delivery models, with promising developments in the AI-based … Continue reading
“Our patients know who we are; they know what we offer, and they know where to find us.” Sound familiar? It’s almost the end of 2020, and social media marketing is no longer an option for healthcare marketers. We see … Continue reading
Too focused on the trees to see the forest. This phrase got me thinking of medical practice owners and marketers who are so focused on taking care of their patients that they fail to notice the whole forest of revenue … Continue reading
Dr. Brooks used to count on a steady 50-60 patients a day at the family practice that he runs with his spouse. No longer. Even as medical practices prepare to treat a surge of people with COVID-19 symptoms, patients avoiding … Continue reading
A visitor lands on your medical practice website, submits a contact form and becomes a lead. Sounds simple, no? This simple-sounding process is not that simple! Dozens of factors influence a website’s lead generation capabilities. One of those factors is the … Continue reading
Assuming you have understood the importance of patient reviews, it’s time to get down to the real stuff: creating a doctor review marketing strategy for your medical practice. Want to know what makes patient reviews so crucial for your medical … Continue reading
