Commonly known as QR codes, Quick Response codes are this generation’s barcodes. These square-shaped cryptograms are optically readable labels that are usually seen in advertisements. By scanning the QR code with your mobile device, you can obtain information regarding the … Continue reading
Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading
The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. YouTube now gets well over 3 billion video views every day. And virtually anyone can make a … Continue reading
Often overlooked by healthcare practitioners and healthcare marketers is the power of public relations. Unlike advertising, public relations provides you with credible marketing messages that make your service benefits more believable to your target audience than anything they might read … Continue reading
Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
Having a Facebook “Like” page can help grow your practice by giving people a place to come where they can learn more about your practice and connect with you, often before they’ve ever even set foot in your office. And … Continue reading
Make sure your website is true SEO compatible. You may not know that SEO, or search engine optimization, has grown into a true science in recent years. Yet most SEO practitioners are still performing basic keyword, competitive and site structure … Continue reading
LOCATION, LOCATION, LOCATION! Your location may have more to do with how effectively you market your practice today than ever before. Though the Web is the number-one resource used by American consumers to gather health-related information, there are areas where … Continue reading
Five things to avoid on your website Now that over 90% of Internet users are looking for healthcare information on the Web, just having a website is not enough. To make your website work for you, avoid these five common … Continue reading
How Social Media Sites Can Help Your Practice There are hundreds of social media sites and new ones are being created all the time. With well over 650 million members worldwide, Facebook sits atop the current social media universe. But … Continue reading
