Have you considered starting a concierge medicine practice? Because this healthcare model is still not mainstream, many patients may not be aware that retainer-based care is an option for them. That’s why marketing is critical for concierge medical practices. Marketing … Continue reading
In addition to being the number one search engine in the world with 86 percent of search engine market share, Google also owns the second-largest internet search engine: YouTube. According to Search Engine Journal, YouTube receives more than 2 billion … Continue reading
If you have ever tried to write content for a web page or a healthcare blog for your practice, you have undoubtedly grappled with headline writing. You may have learned that ranking at the top of a search engine results … Continue reading
With so much happening all around us every day, it’s difficult to find sufficient time for the things we must do, much less the things that we want to do. So, it’s natural to seek out the most expedient, time-saving … Continue reading
If you are just setting up your medical practice, it can be hard to know where to focus your efforts on achieving your business goals. After all, having read so much about social media, content marketing, online reputation management, and … Continue reading
Without patients, you don’t have medical practice. But attracting new patients won’t happen automatically. You will have to invest in medical marketing. This means you will have to find ways to reach out to your target audience, get their attention, … Continue reading
Do you have a killer healthcare marketing strategy? Do you keep wondering why some doctors get all the referrals from local physicians while others get none? Is it because of personal connections? Quality of care? Promotional schemes? These are all … Continue reading
What factors do patients look at before choosing a doctor? You can bet their decisions are not based purely on price and convenience. There’s a world of emotional and psychological motives at play telling patients how to pick a doctor. … Continue reading
The effect of the COVID-19 pandemic has been devastating, especially on small healthcare practices. With many small medical practice owners forced to shut down temporarily or adjust their services, patients must be in the know. One of the easiest ways … Continue reading
Dr. Brooks used to count on a steady 50-60 patients a day at the family practice that he runs with his spouse. No longer. Even as medical practices prepare to treat a surge of people with COVID-19 symptoms, patients avoiding … Continue reading
