Today there are many ways to communicate with your patients. Although email and texting are faster and easier, they still need to guarantee patient privacy and ensure that patients will understand your messages without face-to-face interaction. Personal Heath Records, or … Continue reading
Looking for an advertising or marketing strategy with a great track record and proven results for healthcare practices? Patient testimonials can give you added credibility, a closer connection to your target audience and some attention-getting marketing messages. Just be careful … Continue reading
The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. YouTube now gets well over 3 billion video views every day. And virtually anyone can make a … Continue reading
Recent surveys reveal that 25% of patients leave medical practices every year for reasons that may be unknown to practitioners until complaints or poor reviews appear publicly on the Internet. Here are five ways you can avoid having this happen … Continue reading
Over 93 percent of American adults now carry cell phones. Experts have forecast that mobile phones will surpass desktop computers within the next five years when it comes to accessing online content. The big problem is that most websites don’t … Continue reading
Whether you market your healthcare practice through a website, newspaper, magazine or journal ads, or on broadcast media such as radio or TV, or through roadside billboards, you should know what kind of results you are getting. You should know … Continue reading
You may not know that SEO, or search engine optimization, is now a true science. Yet most SEO practitioners are still performing basic keyword, competitive and site structure analyses –– and little else. There’s SEO and there’s true SEO Real … Continue reading
Many doctors and practitioners advertise their services in newspapers and magazines in an attempt to attract new patients. Many rely on the “expertise” of the writers and layout artists at the publication and some simply create their own do-it-yourself print … Continue reading
We have met many physicians who are proud to say they don’t believe in marketing. They might as well be saying that they don’t believe in finance or technology or human resources – the basic tenets of running a business. … Continue reading
Teaser: It shouldn’t surprise you to learn that there’s a “black hole” in practice marketing that can be as devastating as any in the universe. It’s the black hole of lost phone calls and it’s costing practitioners a fortune… If … Continue reading
