A healthcare practice is only as good as its staff. With staff productivity and efficiency now ranking as one of the most interesting concerns for modern-day medical practices, identifying ways to improve staff morale in the hospital must be on … Continue reading
Doctors are always looking for top medical journals that provide the latest breakthroughs in medical research and opportunities to publish. So, which medical publications should you keep on your radar? We suggest searching and reviewing the 21 must-read healthcare publications … Continue reading
Gathering online doctor reviews hasn’t been a priority for physicians and medical practice owners. Still, in today’s digitally-connected world, healthcare providers and facilities can’t afford to miss what patients are saying about them online. When it comes to online reputation … Continue reading
Increase patient volume. Boost website traffic. Launch new services. Improve brand awareness. Strengthen online reputation. These are all examples of healthcare marketing goals. But “goals” is rather a vague term. If you genuinely want to set goals, you have to … Continue reading
Did you know, that seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a result, medical … Continue reading
Many small medical practice owners start solo. Sometimes it is purely out of necessity, and sometimes it’s the way they want. Over time, however, they start looking for help with a variety of tasks. They might start with a front-desk … Continue reading
With the Internet giving patients so many avenues to form an opinion about medical practices, every startup medical practice needs to be proactive about its online reputation. The competition of online reviews and social networks can be cutthroat – particularly … Continue reading
Healthcare marketing is one job that is never done. There are always new campaigns to create and launch. New tricks to master and roll out. And new targets to chase down. The pressure that comes with seeing a return on … Continue reading
If you do not control your brand image online, someone else will. These days, almost every transaction starts online. If existing or potential patients see harmful content about your medical practice in search engine results, you are taking a considerable … Continue reading
Your website is one of your healthcare practice’s best reputation management tools. It is your identity to the world and is often the first time your potential patients will see your name. You want to be sure your website gives … Continue reading
