What do you want your patients to think of when they think of you and your practice? What do you want your practice to be known for? Your answers to these questions will guide your practice’s brand, which refers to … Continue reading
Healthcare marketing helps you nurture relationships with existing patients and help new patients find you. The concept is simple enough, but with all the forms of media out there, it can be overwhelming to know how to get into action. … Continue reading
Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good doctor-patient relationship. Not only is a good doctor-patient relationship a good … Continue reading
It’s no longer just hospitals that are buying up healthcare practices. Today, it’s health insurers, practice management companies, private equity firms and venture capitalists. They may offer you generous upfront bonuses, long-term contracts and other financial incentives. What they cannot … Continue reading
Doctors and dentists who wish to increase patient demand or stay in high demand in 2016 must use an armamentarium of healthcare practice marketing strategies to engage and attract healthcare consumers where they live. And where they live is on … Continue reading
Getting patients to visit your healthcare website is one challenge. Turning them into new patients in your practice is quite another. You can have the best-looking website and great SEO to attract patients, but without the right content, written the … Continue reading
When it comes to social networks, Google+ is often overlooked and ignored by doctors and dentists. With over 300 million active users, Google+ is still relatively new to the social network space, overshadowed by hugely popular networks such as Facebook … Continue reading
When it comes to healthcare marketing strategies, website design is just as important as your strategies for social media marketing. Why? Because if your potential patients can’t get what they want or need from your website, they most likely will … Continue reading
One of the most important changes brought about by the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician payment. This is already the case in large practices … Continue reading
Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading
