Have you ever considered investing in healthcare Facebook ads? Or thought about those Instagram ad campaigns that drive conversions? If you’re not taking paid social media advertising seriously this year, you’re missing a massive opportunity to attract new audiences, increase … Continue reading
Few adults would argue with the importance of regular dental visits in 2022. According to a survey by Delta Dental Plans Association, 93 percent of Americans planned to visit the dentist in 2021. Now that the COVID-19 crisis is easing, … Continue reading
We humans are visual creatures. What we see typically has a far greater impact on us than what we read or say. That’s why successful, effective infographics are so important for reaching your patient prospects in healthcare marketing. Too … Continue reading
There was a time, not long ago, when the Internet and smartphones had not yet put the whole world at our fingertips. Back then, the challenge of finding a new doctor sounded something like this: Ann: Do you happen to … Continue reading
If you haven’t yet heard about over-the-top (OTT) advertising and marketing or connected TV (CTV) streaming, you will soon. Connected TV, also known as over-the-top media streaming, describes a whole new frontier for targeted marketing campaigns. These terms are relatively … Continue reading
If you are unfamiliar with marketing lingo, you might not know that “B2B” means business-to-business. Then there’s “B2C,” which means business to consumer. The B2B market in global healthcare is estimated to reach $536.6 billion in revenue by the end … Continue reading
Blogs get people’s attention. The fact that you’re reading this right now proves it. Medical practice blogging is no different. Blogging is an effective healthcare marketing strategy that can help your medical practice attract more patients. Blogging is also an … Continue reading
Like healthcare itself, healthcare marketing presents an ever-changing landscape of possibilities. The best marketing strategies from yesterday may not be the best options for today or in the future, especially when it comes to what healthcare marketing companies like to … Continue reading
Recently, an analysis of over 30,000 online reviews of medical practitioners confirmed poor service is patients’ biggest frustration. In fact, according to this research, 96 percent of patient grievances are due to disappointing service, while the other four percent cite … Continue reading
Your front desk staff pulls a lot of weight when it comes to your medical practice’s customer satisfaction. They’re the first people your patients speak to when they call and the first faces your patients see when they walk through … Continue reading
