Most healthcare practices use some kind of brochure to tell patients and referrers about their services. Very few actually create effective printed brochures without professional marketing help. Even fewer have taken the extra steps necessary to create an electronic brochure … Continue reading
No, it’s not a typo. It’s an acronym for the mantra of the modern American consumer. It stands for So What, Who Cares, What’s In It For Me. And it means that, if you have any product or service to … Continue reading
The recession may be almost officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal? Thanks to the recession, most consumers have become … Continue reading
It’s been a difficult few years for the US economy and for many healthcare practices. Patients, riddled with fears about losing their jobs and homes, have been canceling appointments, elective procedures and even routine check-ups and necessary health maintenance at … Continue reading
Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients find it necessary to select … Continue reading
Having a Facebook “Like” page can help grow your practice by giving people a place to come where they can learn more about your practice and connect with you, often before they’ve ever even set foot in your office. And … Continue reading
Make sure your website is true SEO compatible. You may not know that SEO, or search engine optimization, has grown into a true science in recent years. Yet most SEO practitioners are still performing basic keyword, competitive and site structure … Continue reading
LOCATION, LOCATION, LOCATION! Your location may have more to do with how effectively you market your practice today than ever before. Though the Web is the number-one resource used by American consumers to gather health-related information, there are areas where … Continue reading
