Over 93 percent of American adults now carry cell phones. Experts have forecast that mobile phones will surpass desktop computers within the next five years when it comes to accessing online content. The big problem is that most websites don’t … Continue reading
Do you want to find or join a conversation on Google Plus? With hashtags preceding words or phrases, you can easily connect with your patients and their conversations by making searches on Google. Following Twitter’s use of hashtags, Google now … Continue reading
Here are some simple, nontechnical pointers to help you achieve improved medical/dental marketing-based SEO outcomes. SEO, or search engine optimization, is techno-talk for improving a website’s visibility by improving its position in search engine results. This improvement will lead to … Continue reading
Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading
As a doctor, dentist, physical therapist or any healthcare practitioner you are in the unique position of being easily regarded as an expert in your area of specialty or subspecialty. You have knowledge that’s well beyond the vast majority of … Continue reading
According to the American Medical Association’s subcommittee on health literacy, 22% of American adults are functionally illiterate, and another 27.5% are only marginally literate. So how do communicate with nearly half of American adults who are marginally or functionally illiterate? … Continue reading
How well do you know your patients? Where are they from? What kind of work do they do? How many children do they have? What types of lifestyles do they lead? What makes them laugh? What are their favorite hobbies? … Continue reading
Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading
Most healthcare practices use some kind of brochure to tell patients and referrers about their services. Very few actually create effective printed brochures without professional marketing help. Even fewer have taken the extra steps necessary to create an electronic brochure … Continue reading
No, it’s not a typo. It’s an acronym for the mantra of the modern American consumer. It stands for So What, Who Cares, What’s In It For Me. And it means that, if you have any product or service to … Continue reading
