Have you added online videos as part of your healthcare marketing strategy? If you haven’t yet, you might want to consider it as part of your future plan, because online video is steadily on the rise and is only going … Continue reading
When it comes to social networks, Google+ is often overlooked and ignored by doctors and dentists. With over 300 million active users, Google+ is still relatively new to the social network space, overshadowed by hugely popular networks such as Facebook … Continue reading
If recent cuts in reimbursements have you seeing red, you’re not alone. Many doctors have told us about their mounting, insurance reimbursement-related financial burdens and shared their frustrations. We recently spoke to a gastroenterologist who was distraught over the proposed … Continue reading
Blogging: What was once considered an online confessional has now evolved into an effective marketing strategy for doctors and dentists. If you haven’t included blogging as part of your healthcare marketing strategy, now is the time to start. Many practices … Continue reading
Too often, doctors and dentists use the wrong word choices in their patient communications – without even realizing it. Patients often perceive negative connotations in what you consider to be standard language in the healthcare professions. Here’s a simple example… … Continue reading
One of the most important changes from the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician reimbursement. This is already the case in large practices and hospitals … Continue reading
When it comes to healthcare marketing strategies, website design is just as important as your strategies for social media marketing. Why? Because if your potential patients can’t get what they want or need from your website, they most likely will … Continue reading
If you’ve been working on ramping up your social media presence in the healthcare market, then you know how many accounts you have to create to really build your brand and connect to your audience. From Facebook to Twitter to … Continue reading
One of the most important changes brought about by the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician payment. This is already the case in large practices … Continue reading
Doctors, dentists and veterinarians looking for a winning strategy to attract the most qualified local patients or clients need today’s most effective tool … a strong online presence and a carefully planned digital marketing strategy. Traditional healthcare marketing can drive … Continue reading
