Have you considered starting a concierge medicine practice? Because this healthcare model is still not mainstream, many patients may not be aware that retainer-based care is an option for them. That’s why marketing is critical for concierge medical practices. Marketing … Continue reading
Today’s patient prospects crave making connections and the last thing they want is to be bombarded with traditional cheesy sales tactics and messaging online. Instead, your strategic dental marketing strategies should help you communicate more effectively and build relationships with … Continue reading
In case you haven’t been paying attention, the healthcare industry is going through a period of rapid change driven primarily by the consumerization of healthcare. Doctors are learning that they need to come down off their pedestals and patients are … Continue reading
Do you still refer to your reception area as the “waiting room”? If so, you might have a serious problem with patient satisfaction at your practice. It has been well-established that longer patient waiting times negatively impact patient satisfaction. Long … Continue reading
Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell products have mastered the art of in-office promotions, few have had success at marketing products online. If you … Continue reading
How to do a Competitive Market Analysis in Healthcare If you really want to take your healthcare practice marketing to the next level, you must build a deeper understanding of your competitors’ strengths and weaknesses. To that end, performing a … Continue reading
If you are a physician, dentist, or other healthcare provider in today’s digital world, you have numerous ways to connect with and engage current and future patients. Health practices across the country use many different marketing strategies to communicate their … Continue reading
One of the most frequently asked questions in today’s medical clinic marketing is “How do I determine a digital marketing budget for my practice?” It’s a question we’ve been asked by at least half of the 16,000+ healthcare practitioners we’ve … Continue reading
Quality Content Marketing for Doctors and Google E-A-T When it comes to content marketing for medical practices and the quality of healthcare websites, you should know that Google has exceptionally high standards. In a nutshell, Google expects healthcare content providers … Continue reading
Medical content marketing helps your healthcare practice attract new patients, engage current patients, and gain recognition as a thought leader in your medical specialty and community. If your healthcare practice hasn’t yet used content marketing as part of your overall … Continue reading
