When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading
Business marketing books are often aimed at MBAs who understand marketing jargon, not busy medical practitioners. As a result, you may not fully understand the steps necessary for growing your medical practice and attracting new patients. You may have survived … Continue reading
Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading
For healthcare professionals, social media is like a double-edged sword. It is an opportunity to connect with potential and existing patients, discover business opportunities and seek professional advice. It is also a place to network with peers and find job … Continue reading
Untrained staff can unconsciously reduce patient appointments and severely damage your practice’s revenue. There are hundreds of examples of practices where customer service is the highest priority, yet the staff cannot schedule more than 50 percent of new patients who … Continue reading
Patient experience is a critical portion of your healthcare practice’s success in 2017. If you aren’t scoring high on patient satisfaction surveys (that payers distribute to patients) you won’t get reimbursed. Because your patients’ full experience is comprised of many … Continue reading
Patient compliance is a challenging issue for the medical professional. Your desire to help your patients succeed is often derailed when they don’t do their part. Get a jump-start in January and use the New Year’s motivating force to your … Continue reading
You’re in a prime spot as a medical professional ringing in the new year because your patients are likely setting some health goals for 2017. This is your chance to step up to the plate and capitalize on those fresh … Continue reading
If you want to stay ahead of the game, you’ve got to know your competition. We’ll show you how to do your own market research so you can get the scoop on competing healthcare practices. When you know their strengths … Continue reading
Many healthcare practices see a lull in business around the holidays, but that doesn’t mean you have to sit around and wait for things to pick back up. The holiday season is a perfect opportunity to send well-wishes to your … Continue reading
