With competition in the medical field intensifying, it is important for medical practices to come up with sophisticated marketing strategies to help reach potential patients. One of the best ways for medical practices to do this is by using content … Continue reading
The data is convincing. Blogging rules! With more than 330 million people reading blog posts at any given time, studies reveal that 70 percent of readers would rather learn about your plastic surgery practice or service through blogs rather than … Continue reading
If you are a healthcare marketer, the odds are that web analytics is an important part of your toolkit. With its immense adoption in the market, chances are very bright that the tool you are using is Google Analytics. Undoubtedly, … Continue reading
Social media can be intimidating to many dentists. However, the truth is, it can also be a significant and cost-effective marketing asset. Social media is ripe with opportunities for growing your practice, improving your reputation and spreading the word about … Continue reading
The drastic transformation of the customer journey means patients are now in the driver’s seat. Not only this ‒ informed and aware patients are taking the lead and steering the course of their treatment. With so many choices empowering them … Continue reading
For any medical practice with an online presence, the goal is to rank high in search engine results. If your website lands anywhere past the second page of Google, potential customers are unlikely to find it in their search. So, … Continue reading
Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading
Online reputation management is an essential part of your dental practice’s success. What your patients say about your practice online has a substantial impact on your bottom line. Consider these stats: 88 percent of patients read reviews to determine the … Continue reading
Most medical practice owners usually think of hiring a marketing agency when their practice hits a fork in the road, and they need to make a decision. They could be facing one of the following scenarios: 1. They are either … Continue reading
Let us accept this. Email is not going anywhere anytime soon. Just check out these facts: According to McKinsey, email is 40 times more effective than Facebook and Twitter combined in helping your practice attract new patients. For 89 percent … Continue reading
