Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading
Even the tiniest of details matter when you are trying to attract new patients and drive business growth. Nothing highlights this better than one detail that is quite easy to overlook: your online business listings. Most medical marketers make the … Continue reading
There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant interaction think they were in the right and decide to … Continue reading
Dental Social Media Chances are, your dental practice is on social media. Chances also are that you are not engaging in social media marketing for dentists appropriately. Maybe you have a dull account with whatever social network was popular when … Continue reading
Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading
Jam-packed waiting rooms, busy schedules, longer wait times, doctors too stressed to listen to their patients — such feedback is common when we talk about healthcare practitioners. However, what may come as a surprise to us is that these sentiments … Continue reading
If you are curious about your patients’ experiences and opinions about your medical practice, it is better to ask them yourself rather than waiting for them to tell you or post a review on a public online platform, which may … Continue reading
In order to make a dental practice more profitable, any marketer would consider the following three things: Find new patients Get existing patients to come back Increase the price of services If you are like much other dental practice marketers, … Continue reading
Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading
Regardless of the specialty and location of your medical practice, if you are not able to attract new patients, you probably will not be able to survive for very long. And, as you must be already aware, acquiring and retaining … Continue reading
