Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading
There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant interaction think they were in the right and decide to … Continue reading
Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading
Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading
Where there is a visitor, there is an opportunity. Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualified leads, who are highly likely to convert into paying patients. … Continue reading
Did you know, nearly 74 percent of marketers are creating and sharing visual content, and this figure is going to increase? The fact is, if you want to make a real impact with your practice’s content, you cannot just treat … Continue reading
The average customer today is exposed to thousands of marketing and promotional messages per day and wield more computing knowledge in their hand than NASA had to land the first man on the moon. A potential patient can make a … Continue reading
Whether you are managing a small dental practice or running a big hospital with multiple physical locations, you just cannot deny the importance of local search ranking of your dental practice on Google. Local SEO is critical to smaller dental … Continue reading
2019 is almost here and healthcare marketers are planning their strategy for the next year. Every medical practice wants to get its name out there and attract more and more patients. However, when you are a new practice with a … Continue reading
You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on traditional advertising and attending all kinds of online networking … Continue reading
