When you want to develop your healthcare practice’s social media accounts, you want to make sure it’s professional so you can build your brand and attract new patients, followers and referrals. To maintain your online reputation, it may seem like … Continue reading
If you’ve researched online marketing or healthcare Internet marketing ideas, you’ve also probably come across the term “brand loyalty.” While this is definitely a business term, it can also be applied to your medical, dental or veterinary practice. Building a … Continue reading
With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading
Teaser: Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American adults now use the Internet regularly. And that figure … Continue reading
When it comes to online healthcare marketing, social media networking sites are currently the most popular strategy for promoting your medical or dental practice to reach new patients. So if you’ve been working on your healthcare marketing plan, it probably … Continue reading
It’s important for all doctors and dentists to put their practice online to help patients and potential patients find their healthcare practice. Having your own website is an important first step in your healthcare marketing strategy, but it’s also important … Continue reading
Did you know that 62% of companies in the U.S. used infographics in 2014 compared to just half in 2013? In the same survey, another 26% of companies stated that they planned to use infographics in 2015 as part of … Continue reading
“Branding” may seem like a marketing term that’s only for big businesses. But when it comes to marketing on the Internet, branding is important for small and large business alike – and it’s just as important when it comes to … Continue reading
It’s no longer just hospitals that are buying up healthcare practices. Today, it’s health insurers, practice management companies, private equity firms and venture capitalists. They may offer you generous upfront bonuses, long-term contracts and other financial incentives. What they cannot … Continue reading
Having social media networking accounts for your medical or dental practice is a great healthcare marketing strategy, but in order for it to be effective, you need to ensure that you have an audience. It can sometimes feel like an … Continue reading
