Did you know that 62% of companies in the U.S. used infographics in 2014 compared to just half in 2013? In the same survey, another 26% of companies stated that they planned to use infographics in 2015 as part of … Continue reading
“Branding” may seem like a marketing term that’s only for big businesses. But when it comes to marketing on the Internet, branding is important for small and large business alike – and it’s just as important when it comes to … Continue reading
It’s no longer just hospitals that are buying up healthcare practices. Today, it’s health insurers, practice management companies, private equity firms and venture capitalists. They may offer you generous upfront bonuses, long-term contracts and other financial incentives. What they cannot … Continue reading
Having social media networking accounts for your medical or dental practice is a great healthcare marketing strategy, but in order for it to be effective, you need to ensure that you have an audience. It can sometimes feel like an … Continue reading
In 2015, ensuring that your healthcare marketing strategies are in line with current technological and digital trends is essential in order to stay relevant and to make sure that your online marketing is effective. In a previous blog, we’ve discussed … Continue reading
When developing healthcare marketing strategies for your social media accounts, one of the first questions you probably have is, “How often should I post”? There isn’t one definitive answer. Scheduling your social media updates can depend on a variety of … Continue reading
It may seem like social media accounts you use for your healthcare practice and the ones you have for personal use can be run totally separately, but in a time where everything is connected and anyone can look up anyone … Continue reading
We’ve created quick cheat sheets for doctors and dentists to improve their use of social networking sites like Twitter and Facebook to meet their healthcare Internet marketing goals. There’s one more that we’d like to cover because, unlike Twitter and … Continue reading
Using social networking sites is an easy and modern way to market your medical, dental or veterinary practice. Since many healthcare practices are using social media as part of their healthcare marketing strategy, it’s important to understand the basics of … Continue reading
Doctors and dentists who wish to increase patient demand or stay in high demand in 2016 must use an armamentarium of healthcare practice marketing strategies to engage and attract healthcare consumers where they live. And where they live is on … Continue reading
