Have you decided to advertise your clinic? Are you looking for a special audience who will become your patients? As a marketer, you target those who can become the future patients of your clinic. But sometimes your advertising is too … Continue reading
In the competitive landscape of healthcare, patient experience plays a pivotal role in shaping the success and reputation of medical practices. Understanding the significance of patient experience in healthcare is crucial for building trust, satisfaction, and fostering long-term relationships. In … Continue reading
Over the past years, day after day, the role of Digital PR (Public Relations) has become increasingly pivotal. As the industry embraces the digital era, healthcare providers and organizations must harness the power of effective communication to thrive. In this … Continue reading
In the ever-evolving landscape of healthcare, staying ahead of the curve is crucial for success. One of the most significant revolutions in recent years has been the integration of Artificial Intelligence (AI) into healthcare marketing. Practice Builders, a leading name … Continue reading
Enter the dynamic field of healthcare, where winds of change will continue to reshape the industry in 2024 and beyond. The consumerization of healthcare assumes a central role as we navigate the currents of a post-pandemic era, enabling people to … Continue reading
In the ever-evolving landscape of the healthcare industry, effective marketing is crucial for practices to thrive. As the demand for healthcare services grows, so does the need for innovative and strategic approaches to connect with patients and stand out in … Continue reading
The fast pace of today’s digital world demands that healthcare practices follow modern marketing strategies in order to be competitive and attract new patients. What usually makes or breaks a medical practice’s success can often be a well-thought-out healthcare marketing … Continue reading
Healthcare has historically been among the slowest industries to embrace new marketing strategies, but the pandemic has changed that. Take telehealth for example. Since the pandemic, use of telehealth virtual care has soared 38 times higher than before COVID-19. Consumers … Continue reading
One of the greatest challenges faced by mental health practices is how to attract more patients and build a stronger client base through healthcare marketing. Marketing mental health services starts with creating a marketing plan. Building a solid mental health … Continue reading
Today, healthcare social media marketing is a necessity if you want your practice to remain competitive and relevant to healthcare consumers. During the COVID-19 pandemic, for example, social media served as an important source of information for consumers. One study … Continue reading
