When you’re creating an online healthcare marketing plan, it’s important to think of your practice as a business to make your marketing strategies effective, increase your online profile and gain more patients and referrals. If you’re struggling with the idea … Continue reading
Did you know that 77% of online health seekers began their last session on a search engine? When you’re marketing your healthcare practice online, it’s important to anticipate what your patients are looking for – that way, they find you … Continue reading
The main reason for starting an online healthcare marketing strategy is to attract patients from the wide audience pool that is the Internet. Getting visitors to your healthcare practice’s website is one thing, but how can you convert those visitors … Continue reading
When the legendary music artist Prince passed away this past Thursday, we learned about it through social media. Almost everyone was expressing their sadness and condolences online, from friends and family to local businesses. Social media has quickly become a … Continue reading
When it comes to creating online marketing content, it’s been stated over and over again that creating original content is important to all healthcare marketing strategies to generate interest and to help improve your practice’s search engine ranking. With originality … Continue reading
Being in charge of a healthcare office, whether it’s a dental, medical, physical therapy or veterinary, is a full-time job. Having a healthcare marketing plan is essential to running your brand and expanding your practice, but with the daily concerns … Continue reading
If you’ve researched online marketing or healthcare Internet marketing ideas, you’ve also probably come across the term “brand loyalty.” While this is definitely a business term, it can also be applied to your medical, dental or veterinary practice. Building a … Continue reading
With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading
Content creation strategies should definitely be part of any healthcare marketing plan. Not only will it help keep you on brand and on message, the right content strategy can also keep you organized and help you create content that really … Continue reading
Have you considered online advertising as part of your healthcare marketing strategy? If you haven’t yet, you should consider it. According to an article on Forbes.com, online advertising was predicted to be a dominant marketing trend for 2015. Online advertising … Continue reading
