Creating social media and blog posts that showcase your expertise and address patients’ medical questions and concerns is a large part of any healthcare marketing strategy. Although it’s important to showcase your practice’s expertise and keep the information relevant to … Continue reading
Have you waited in your waiting room lately? You should. In fact, that’s one of the best ways to find out what your waiting room experience is really like. If you’re wondering why this is such a big deal, waiting … Continue reading
Perpetually tardy patients, last-minute cancellations and flat-out no-shows have adverse affects on your healthcare practice. They disrupt your schedule, minimize your efficiency and, most of all, reduce your profitability. Patient Prompt reports that with an average appointment cost of $125, … Continue reading
Here’s the hard truth: You need to invest in digital marketing if you want your healthcare practice to remain competitive. The unfortunate reality is that digital marketing can get costly, and not every digital marketer is worth his weight in … Continue reading
Even if advertising isn’t your specialty, you can probably conjure up in your mind a variety of brands that you recognize and personal associations to go with them. Branding for your healthcare practice is similar in that your brand is … Continue reading
If you want to stay ahead of the game, you’ve got to know your competition. We’ll show you how to do your own market research so you can get the scoop on competing healthcare practices. When you know their strengths … Continue reading
Many healthcare practices see a lull in business around the holidays, but that doesn’t mean you have to sit around and wait for things to pick back up. The holiday season is a perfect opportunity to send well-wishes to your … Continue reading
Hashtags are still relatively new to social media, but they’ve gained more importance the longer they’ve been around. Hashtags can also be used across all social media networking platforms – from Twitter to Instagram to Facebook – and while they … Continue reading
Are you struggling with your medical or dental practice’s overall online marketing plan? It may be because you haven’t developed your brand yet. Creating a brand for your business, be it retail or healthcare, will help direct your company and … Continue reading
If you thought that your healthcare practice’s website design wasn’t important enough to be part of your healthcare marketing plan, think again. Did you know that you can set up the design of your healthcare practice’s website to subtly promote … Continue reading
