Medical marketing is at least three years behind any other industry for two reasons: First, HIPAA laws determine how patient information is gathered, stored and used. Second, the FDA imposes regulations on how medical practices can market their products and … Continue reading
Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connecting with target audiences. However, some strategies may yield better outcomes, depending on how … Continue reading
Marketing is crucial for any industry, and healthcare industry is no exception. Whether you are a big hospital or private practice, creating and implementing an effective marketing plan will help to attract new patients, retain the existing ones and maintain … Continue reading
So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading
Angry, dissatisfied, defensive or difficult patients. Managing difficult patients is a frequent challenge faced by healthcare providers. The hostile patient, the aggressive patient, the overly demanding patient, the excessively anxious patient, the know-it-all patient and the compulsive complainer patient. If … Continue reading
Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady stream of referrals through their doors. The most simple and … Continue reading
Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading
When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading
Business marketing books are often aimed at MBAs who understand marketing jargon, not busy medical practitioners. As a result, you may not fully understand the steps necessary for growing your medical practice and attracting new patients. You may have survived … Continue reading
Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading
