There was a time, not long ago, when the Internet and smartphones had not yet put the whole world at our fingertips. Back then, the challenge of finding a new doctor sounded something like this: Ann: Do you happen to … Continue reading
If you are unfamiliar with marketing lingo, you might not know that “B2B” means business-to-business. Then there’s “B2C,” which means business to consumer. The B2B market in global healthcare is estimated to reach $536.6 billion in revenue by the end … Continue reading
It seems that telehealth services are suffering from a provider adoption problem. Despite the fact that nearly 80% of all patients say they are interested in trying telehealth, physician adoption of telemedicine services is, so far at least, extremely low. … Continue reading
In today’s increasingly complex world of digital communications, some healthcare practices find themselves drowning in a sea of questionable medical marketing advice from equally questionable sources. To complicate matters further, they are faced with an ocean of Internet-based, fly-by-night healthcare … Continue reading
If you are just setting up your medical practice, it can be hard to know where to focus your efforts on achieving your business goals. After all, having read so much about social media, content marketing, online reputation management, and … Continue reading
The year 2020 was a year like no other, and 2021 will certainly be the same. If there is one key lesson to learn from pre-COVID 2020, is that life is unpredictable. The pandemic brought extreme changes in patient behavior, … Continue reading
The answer is – NO! But there’s more to handling negative reviews on Google. Unfortunately, there is no standard method to remove negative reviews from any third-party review sites, including Google. However, this does not mean that you cannot do … Continue reading
New patients aren’t just visiting medical websites any longer. Most of them prefer to find out about a local healthcare clinic through the Internet. They look up review sites, online directories, and check out social media platforms to get additional … Continue reading
“Our patients know who we are; they know what we offer, and they know where to find us.” Sound familiar? It’s almost the end of 2020, and social media marketing is no longer an option for healthcare marketers. We see … Continue reading
If you are a physician, nurse practitioner or other healthcare provider, your life is anything but relaxed. Between running your medical practice, caring for patients, keeping an eye on the bottom line, and staying up to date with the latest … Continue reading
