Back in the late 19th century, medicine was aimed at dealing with problems – acute diseases. A purely reactive approach was justified then. But times have changed. Heart illness, cancer, and type 2 diabetes are acute problems. The population is … Continue reading
A strong online presence is essential for any healthcare practice to succeed in the modern, digitally-driven environment where people mostly rely on the internet to find healthcare providers. But having a website by itself is not enough; it also has … Continue reading
While healthcare becomes more and more demanding, medical practices must adapt to the paradigm shift towards value-based care by implementing and measuring metrics that serve as checkpoints on their way towards optimized healthcare delivery, better patient outcomes, and safe organizational … Continue reading
In an era when patients are empowered to be as active in the healthcare field as possible, their collective voice resonates louder than ever. They actively engage in their healthcare, asking questions and asserting their right to access medical records. … Continue reading
The fast pace of today’s digital world demands that healthcare practices follow modern marketing strategies in order to be competitive and attract new patients. What usually makes or breaks a medical practice’s success can often be a well-thought-out healthcare marketing … Continue reading
Want to know how your patients really feel about you and your practice? Try patient sentiment analysis, the latest buzz phrase in healthcare. Sentiment analysis is a research method that gauges patient satisfaction with the health services they have received. … Continue reading
Imagine this scenario. You hire a new physician and he prescribes the wrong medication to one of your patients. The patient has a severe adverse reaction and sues the new doctor for malpractice. You later discover that he was not … Continue reading
Healthcare has historically been among the slowest industries to embrace new marketing strategies, but the pandemic has changed that. Take telehealth for example. Since the pandemic, use of telehealth virtual care has soared 38 times higher than before COVID-19. Consumers … Continue reading
Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a strategy for evaluating location-specific SEO performance. This is particularly true of multi-location practices, who should measure … Continue reading
Marketing Telehealth Services in the Age of COVID During the height of the COVID-19 crisis, telemedicine and telehealth services took off like rockets and emerged as popular, practical alternatives for delivering quality care and improving healthcare practice operations. Although telemedicine … Continue reading
