More than ever, patients and potential patients are looking for healthcare information online, and if your website is up to date, easy to use, and packed with clear and comprehensive information, you stand to gain traffic, visibility, and customers. But … Continue reading
If you are in the healthcare field, you already know your website plays a major role in the success of your operations. Your website is where customers can book appointments, pay bills, get directions to offices, leave reviews, learn about … Continue reading
In an era of digitization and technological advancements, the healthcare industry is at the forefront of adopting innovative solutions to improve patient care and streamline operations. However, this progress also comes with a significant responsibility: safeguarding patient data and ensuring … Continue reading
In today’s digitally driven world, the healthcare landscape is undergoing a profound transformation. Patients are increasingly turning to the internet for information and guidance, making an online presence crucial for healthcare practices. But how can healthcare professionals stand out in … Continue reading
You’ve been hearing about content marketing for years. The buzz around content marketing started with businesses in other consumer and B2B categories and spilled over into healthcare during the last decade as more medical practices, physicians, and hospitals jumped into … Continue reading
Many health care providers have online presences, but are their sites truly useful? In fact, thin content, or content that doesn’t add value, could actually hurt your site. To determine if your site has thin content, you might want to … Continue reading
Just when you thought you understood healthcare SEO and healthcare content marketing, along comes another new term —Content velocity. Most traditional marketers don’t talk about it, but it’s arguably one of the most important factors in getting good search results … Continue reading
When it comes to healthcare content marketing, it’s not enough to merely put up a practice website and call it a day. If attracting, engaging, and converting new patients is important to you, you need more than just a bare … Continue reading
So, you completed your website content creation a few years ago and checked it off your marketing to-do list. That’s the good news. The bad news is that you’re not really done. To stay relevant and up to date, you … Continue reading
Your healthcare SEO tool kit would be useless without keywords, much like a hammer without nails. Keywords are those words and phrases designed to engage your most desirable consumers on their own search terms. When done correctly, keywords draw prospective … Continue reading
