Regardless of the size and location, ensuring the growth of psychology practice is challenging for most practitioners and marketers. In addition to delivering quality care that enables word of mouth publicity, psychologists must create competent strategies that increase the patient … Continue reading
Just because patients are leaving glowing reviews of your practice on social networks doesn’t mean they’ll schedule their next appointment with you. Yes, you heard it right. Retaining patients is harder than acquiring them in the first place! Want to … Continue reading
Physical therapy marketing is anything but easy. From writing blog posts to publishing e-books, from posting videos to sharing infographics, there are tons of physical therapy marketing ideas to drive the best organic traffic to your website. But instead of … Continue reading
The last few weeks have been tough for all of us as we navigate a new normal amid the COVID-19 pandemic. From a personal standpoint, we are exercising social distancing by staying inside and canceling plans. Professionally, most of us … Continue reading
Travel is restricted. Schools and colleges have closed down. Businesses are shuttering. Stock markets are nose-diving. More than 50 percent of the earth’s population is under lockdown. Millions are impacted, and thousands have died. Even the two world wars didn’t … Continue reading
Three months ago, the world was a different place. And then the coronavirus came, and everything changed. The pandemic is rattling the world as a whole, and businesses, including medical practices, are scrambling to manage this pandemic – both internally … Continue reading
“Content marketing is the only healthcare marketing that’s left.” These words of Seth Godin (spoken over 11 years ago) look more prophetic with each passing year. In 2020, a higher number of medical practices are seeing the light and embracing … Continue reading
The healthcare marketing funnel looks something like this: Awareness, Consideration, Evaluation and Decision. Usually, traditional marketing strategies are responsible for the first part of the funnel, and then sales take over. However, digital transformation has changed – and is continuing … Continue reading
If you are one of the many healthcare marketers who believe in the adage, “There’s no such thing as a bad reputation,” we’d suggest you think about it again. This age-old saying has become one of the biggest myths in … Continue reading
It’s no secret that growing a medical practice and finding new patients are hard work. In fact, for the majority of medical practices, lead generation is their biggest marketing challenge. This is because patients are wary of being “sold” to. … Continue reading
