While there are many advantages of digital marketing, users’ short attention span is not one of them. Since the rise of smartphones and other gadgets, the average attention span of human beings has fallen from 12 seconds to eight seconds. … Continue reading
With more than 3 billion people around the world using social networks every month, it is not a passing trend. Social media is one of the most efficient and affordable online marketing tools for medical practices. Over the years, social … Continue reading
The path of starting a medical practice is paved unevenly, with many obstacles to jump. Medical practice owners are tasked with taking an idea from the early stages all the way through to online reputation management, marketing, patient care, and … Continue reading
To start with, here are the key stats you must know about the importance of including visual content in your healthcare marketing plan in 2018: Nearly 37 percent of marketers said visual marketing was important for their business, second only … Continue reading
Until a few years back, the hospital was an uncomfortable and intimidating place for patients. Understanding treatment options, consulting doctors and running around in the stressful environment was very difficult. Today, however, the scenario is changed. The healthcare industry has … Continue reading
Your front-office staff is usually your patients’ first impression of your practice. Your front-office person represents your medical practice. Demonstrating unmatched patient service is essential. When a person calls your office, he or she is not looking for a chat. … Continue reading
So much has been said about the fact that training your employees can improve their productivity and result in lower turnover rates, which in turn affects the bottom line positively. Staff training is not new, but perhaps not many medical … Continue reading
Healthcare marketers understand just how crucial it is to market their private practice in order to gain online visibility and reach their target audience. Marketing is an important way for you to show your skills to your target audiences. As … Continue reading
In a world where your competitors are just a click away, patient loyalty is the new marketing. Today’s patients have access to an endless amount of information about your medical practice and the unique services your offer. Research shows that … Continue reading
The world of social media marketing has changed significantly over the past decade or so. These changes are driven by trends in patient behavior and preferences, mainly by Gen Z and millennials. Reaching out to the younger members of society … Continue reading
