You’ve been hearing about content marketing for years. The buzz around content marketing started with businesses in other consumer and B2B categories and spilled over into healthcare during the last decade as more medical practices, physicians, and hospitals jumped into … Continue reading
Today, healthcare social media marketing is a necessity if you want your practice to remain competitive and relevant to healthcare consumers. During the COVID-19 pandemic, for example, social media served as an important source of information for consumers. One study … Continue reading
Quality Content Marketing for Doctors and Google E-A-T When it comes to content marketing for medical practices and the quality of healthcare websites, you should know that Google has exceptionally high standards. In a nutshell, Google expects healthcare content providers … Continue reading
Better Content Marketing for Medical Practices When it comes to finding the best healthcare content strategy, you need a plan for choosing the right medium and messaging. You must decide whether you should create a blog post or a web … Continue reading
With so much happening all around us every day, it’s difficult to find sufficient time for the things we must do, much less the things that we want to do. So, it’s natural to seek out the most expedient, time-saving … Continue reading
Like healthcare itself, healthcare marketing presents an ever-changing landscape of possibilities. The best marketing strategies from yesterday may not be the best options for today or in the future, especially when it comes to what healthcare marketing companies like to … Continue reading
Social proof is one of the most useful marketing tools to promote your medical practice. Seeing existing patients’ happiness and success is a proven way to increase prospective confidence, leading to increasing patient flow. According to several reports, online reviews … Continue reading
![7 Healthcare Marketing 2020 Stats [And What They Mean To You]](https://www.practicebuilders.com/blog/wp-content/themes/pbblog/postimg/2020/april/healthcareMarketing-500X381-small.jpg "7 Healthcare Marketing 2020 Stats [And What They Mean To You]")
You’ve probably seen headlines and blog articles using buzzwords like “healthcare marketing 2020” or “new trends in healthcare marketing,” and it can be challenging to decipher which blog is giving gems and who’s rinsed and repeated last year’s statistics as … Continue reading
Physical therapy marketing is anything but easy. From writing blog posts to publishing e-books, from posting videos to sharing infographics, there are tons of physical therapy marketing ideas to drive the best organic traffic to your website. But instead of … Continue reading
“Content marketing is the only healthcare marketing that’s left.” These words of Seth Godin (spoken over 11 years ago) look more prophetic with each passing year. In 2020, a higher number of medical practices are seeing the light and embracing … Continue reading
