How often have we heard “Content is king”? All of us have heard this multiple times, yet content remains more of a supporting actor in healthcare marketing instead of being the star that it is. But one can question: Have … Continue reading
In a world where smart devices like Alexa and Siri are becoming the norm, voice search has extended way beyond the home and into the pockets of tech-savvy people who now take this technology with them on the go. Smartphones … Continue reading
Whether you are managing a small dental practice or running a big hospital with multiple physical locations, you just cannot deny the importance of local search ranking of your dental practice on Google. Local SEO is critical to smaller dental … Continue reading
2019 is almost here and healthcare marketers are planning their strategy for the next year. Every medical practice wants to get its name out there and attract more and more patients. However, when you are a new practice with a … Continue reading
You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on traditional advertising and attending all kinds of online networking … Continue reading
Starting a healthcare blog is super-easy and an excellent way of attaining more potential patients. But attracting the right audience who will consume your content, trust your practice and add to your conversion rate is very difficult. This goal is … Continue reading
Let’s face it: Every medical practice has appointment cancellations and no-shows. As a healthcare marketer, you must be aware of the high cost of no-shows and cancellations: decreased revenue, underutilized staff, lost commissions and decreased staff morale. If not addressed … Continue reading
Patient feedback is a feared expression, shared mostly with family and friends, unless some of your existing patients choose to praise or criticize your practice online in the form of “constructive criticism.” Online patient reviews are a powerful tool, both … Continue reading
According to a study by Marketing Metrics, any business has a: 60 to 70 percent chance of selling again to an existing customer. 20 to 40 percent chance of winning back a lost customer. 5 to 20 percent chance of … Continue reading
Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of people will spend more money when a business has excellent reviews, … Continue reading
