Working exclusively with Medical Practices since 1979, we’re offering a free New Patient Strategy session with a Medical Targeting Expert !
Book Your Session NowWorking exclusively with Medical Practices since 1979, we’re offering a free New Patient Strategy session with a Medical Targeting Expert !
Book Your Session Now
The United States home care market is expected to grow from $100 billion in 2016 to $225 billion by 2024. Growth is primarily due to a rapidly aging U.S. population, greater cost efficiency, better outcomes, and the preference of healthcare consumers to be treated at home. There are currently 52 million Americans over the age of 65, a group expected to increase to 75 million over the next 30 years, according to census figures.
Many of these folks are opting to remain in their homes as they age. In addition, around 24 million Americans have severe disabilities. While about half of that population is over 75 years of age, only about 4.5% live in assisted living facilities— the rest live at home. Home health is made up of mostly small businesses. About 78% of home care providers employ fewer than 50 workers, according to a report from PHI, a workforce advocacy organization.
As a home health provider, you should know that many traditional healthcare providers are considering a move into the home health market, which will create more competition for you. In a recent survey, 71% of traditional providers planned to pursue at-home care models for the first time in 2022, and more than 72% project those models will contribute to increased revenue. Non-skilled home care services (37%) and skilled home health care (31%) are the anticipated areas of growth. As you know, home health service providers include:
Staffing continues to be the most critical pain point in home-based care, with 80% of respondents citing staffing as their greatest non-COVID-related challenge in 2022. Recruiting (57%) and retention (32%) are their primary concerns. Marketing services needed by home health providers include:
Delivering quality healthcare/customer service starts with quality training. Let Practice Builders develop and deliver training so you don’t have too. We can train your staff to be professional caregivers and deliver great customer service to:
Practice Builders knows how to find patients for your home health services. We also know how to market effectively and help you compete with and overcome traditional healthcare practices who are trying to invade your turf. We can tailor your marketing program to help you attract more new patients and increase referrals. To market directly to potential patients, you’ll need to do three things well:
We will establish an influential online presence through your website, search engine optimization (SEO), social media marketing, content marketing, and paid ads for your home health services. By creating a robust marketing plan with the right strategies, we will even help you grow your home health revenue and increase profitability.
