Online reputation management (ORM) goes beyond establishing and managing your brand image online. It also encompasses building and nurturing the trust that your patients have in your medical practice. Destructive reviews, hateful comments, and false information are just some of the reputation-related challenges that most medical practices encounter. This makes it essential to protect your online image from being tarnished by negative reviews. Our experts continuously monitor the Internet and keep an eye on your brand's online conversations and alert you as soon as an issue comes up that demands your attention. We will also assist you in drafting a response where required.
Your medical practice is growing, and your website should fuel that growth. Your website should attract visitors, engage, and educate them and motivate them to take the next step. It should explain and promote your services. It should be mobile responsive, fast loading, and easy to manage. And, this is where we come in. We have expertise and experience to cover everything website-related, from development and design to copywriting and graphics. Our design team has decades of experience building responsive, user-friendly websites that catch the eye of visitors and keep them coming back. We custom design every website to fit your brand image and support your unique business goals. We know the web design best practices — and we’re always on top of the latest trends.
Regardless of your medical practice's size or specialty, search engine optimization (SEO) must be part of your digital marketing strategy. Almost 93% of patient experiences begin with an online search, and 97% of prospects go online to find local healthcare services. Does your medical practice rank on the first page of Google search results for keywords related to your services? If not, you’re losing potential leads to your competition! Our SEO services will establish a long-term and sustainable lead generation process for your medical practice by improving keyword rankings on major search engines, driving more traffic to your website, and improving your lead-to-patient conversion rates.
Social networks play a vital role in online reputation management. Healthcare brands need to be effective at social media marketing (SMM) in order to stay competitive. At the core, SMM is comprised of organic and paid activities; both help attract and engage the target audience. A carefully crafted social media strategy can help propel a small medical practice into the big leagues. However, not every medical practice has in-house expertise to execute a social media strategy. That’s where Practice Builders can help. At Practice Builders, we’ve been planning and running highly effective SMM campaigns for medical practices of all sizes. From content creation to paid ad campaigns, our experts can plan and execute an end-to-end social media strategy that drives more patients to your practice and builds your brand.
Local business listings, such as Google My Business, play an integral role in strengthening your reputation, boosting your search ranking, and increasing your bottom line. Listings are effective to increase your online visibility and make it easier for prospects to find your brand. By having the consistent information across the various local business listings and directories, you can boost your SEO, improve your authority, and make your brand look credible. At myPracticeListing, our local business listing service will increase your medical practice’s online visibility for local searches and help craft a geo-targeted campaign to drive local traffic, leads, and patients.
Do you have a consistent, clear message that resonates with your target audience? There is a lot of healthcare content online, and most of it is nothing but noise. How is your content unique? Does it cut through the noise and drive results for your brand? From the content on your website to the videos you share, a well-crafted content marketing strategy can improve brand image, drive rankings, increase conversions, and turn a first-time visitor into a loyal patient. With our extensive content marketing experience and talented writers, we can create a content marketing strategy that is custom to your medical practice, goals, and target audience.
